MLM: A Window of Opportunity for Women
An Introduction to Network Marketing
By Jeffrey A. Babener
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The network marketing industry has been a window of opportunity for women for many reasons. In her book Charismatic Capitalism , Nicole Woolsey Biggert, an Associate Professor of Management and Sociology at the University of California at Davis, focused on some of the industry's positive attractions for women:
The Glass Ceiling
Network marketing removes the glass ceiling that has historically been held over women's heads in the labor force. Network marketing rewards are for results. The sky is the limit for women in this industry. Fifty-nine of Mary Kay Cosmetics' national sales directors each had incomes in excess of $100,000. In addition, the fact that network marketing distributors control their own schedules and work on their own terms is very "empowering" for both women or men.
Network marketing as a home-based business is very compatible with family life. It gives women a way to escape the stress of working in the formal labor force and having to run a household as well. It is easier to balance the scheduling of family and children's schedules with the needs of their occupation.
Cooperation, Not Competition
Network marketing has an appeal to women because it stresses cooperation as opposed to competition in the sales force. Says Biggert, "direct selling organizations promote a 'go-give' spirit - not a 'go-get' attitude." It is not a zero sum game. Biggert cites one Tupperware dealer who said, "In this business, you don't get to the top unless you take a lot of people with you." According to sociologist Biggert, this sort of win-win group approach is especially appealing to women.
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