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MLM Marketing: MLM Consulting MLM Consultant MLM Software
The Basic Building Block of Success: Bonding the New Recruit
People Make Emotional Decisions


By Jeffrey A. Babener

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When you ask prospects to work with you in a network marketing company, you are asking for a commitment of their time, energy, and character.   What makes them decide to say yes?  

According to Stewart, who has trained thousands of sales people in this industry:   "People make decisions emotionally.   Whether or not they follow through will be based on logic and on whether or not they know how to follow through.   Never manipulate someone into this business.   Why?   Simply because any relationship based on manipulation will fail sooner or later!   It should be a soft sale - a natural process based on logic and truth.   The motivation for people to take initial action will generally have to be there for them to take the next step.   In short, they have to be open to it - they have to want to do it."

In other words, your goal is to create an emotional bonding and to make sure that the new recruits have made up their own minds about the opportunity rather than feel that they've been pushed into the opportunity.   If an individual believes it is his or her own idea, the chances of long-term success will be great.   People who feel that they've been pushed into something will soon drop out.

That's why, says Stewart, the emotional side of a presentation is more important than facts, figures, and logic.   Yes, it is important that your product is superior and that the company has an excellent management team and compensation plan.   But it is the emotional component of your presentation that will cause the decision.  

"Inform them through personal testimonials not mere technical information," Stewart suggests, adding that you should involve prospective distributors' emotions by painting pictures for them and placing them in those pictures in a way that they both see and feel the product and opportunity.   Finally, he suggests that you inspire them to make a positive decision not by reference to super stars and big money, but by examples of the successes of ordinary people they can relate to.   It is the success of the ordinary person that people find most inspiring.

MLM Consulting is an important component for MLM startup.  Careful Choice of MLM Software is another component of MLM Corporate.  A MLM Consultant and MLM Law and MLM Legal is part of the MLM Startup Team.  


MLM Consultant and MLM Software Expert